FAQ
How can I know if your plan will help me?
In almost any endeavor, it’s beneficial to have a plan. But, to clarify what a plan could do for your business, let’s do some simple math.
Our plan is $495 per quarter. (That breaks down to $165 per month.)
What is the Lifetime Value (LTV) of your customers?
If your customer LTV is $100, you have made money by just gaining two new customers per month.
If your customer LTV is more than $100, you need even fewer new customers to make a profit.
If your business has a very low customer LTV, you may find that having us create your Online Marketing Plan may not be financially beneficial for you. However, we encourage you to see “What other benefits come with the plan?” below.
Do you offer a guarantee?
Yes. We only want happy customers!
There are many variables, from the quality of your content, to the closing rate of your sales team, which will determine how many new customers you will acquire from the new prospects that will come to you as a result of using our plan. So, while we can’t control your closing rate, we happily stand behind our ability to bring you new prospects.
If you can demonstrate that our plan was consistently followed and that, using the plan, you did not receive more new prospects in the specified quarter than you had previously gotten in any of the previous three quarters without using our plan, we will refund IN FULL what you paid us for your Online Marketing Plan. To request a refund, please send us a note.
What is included in the plan?
Your Quarterly Online Marketing Plan will incude:
- One 90-minute consultation meeting, including goal setting and performance analysis.
- Online Marketing Plan document, explaining the channels/platforms we recommend for the quarter, and the rationale for our recommendations.
- Online Marketing Plan Calendar, detailing where and when to post or send your messaging. This also includes suggested social media post writing prompts (which can be used as-is, or for your own writing inspiration) and image idea prompts.
- Online Marketing Map, showing you where you are, and where you’re going. It’s a helpful snapshot, so you don’t become overwhelmed, and so you can see that you’re on track and growing towards your bigger long-term goals.
- Access to your consultant for the quarter.
What other benefits come with the plan?
In addition to increasing the number of new prospects that come to you, having a plan:
- Saves money, helping you avoid unnecessary purchases of tools, services, or platforms that don’t fit your current needs, within your current strategic plan.
- Saves time, by providing clear direction when you (or your employee, independent contractor, or agency) sit down to create your content.
- Provides peace of mind, in knowing you’ve got a strategy and a system for doing the important online marketing tasks needed to ensure that your messaging is consistent.
- Increases your brand recognition.
Why do I need to establish my online presence before I schedule a consultation?
We want happy customers and, until you have the foundational elements of your online presence in place, you won’t be able to use the plan we deliver. We don’t want to take your money until you can benefit from the plan.
Can you help me establish my online presence?
Paradox Communications specializes in creating the plan itself; we do not create websites or other elements for your online presence.
For assistance with content creation, we recommend you check out the individuals and businesses on our Introductions page.
Why are plans offered quarterly?
Offering Quarterly Plans provides an opportunity for us to assess and adjust.
Some businesses are seasonal, so the plan that you used in the summer may not be the most strategic approach for the winter months.
In our quarterly consultations, we review the success of the previous quarter’s plan, to determine the most beneficial adjustments (if any) for the next quarter.
Can I get a Plan for the current quarter?
Plans are offered for quarters which will begin in the future, and not for the quarter we are currently in. For example, if we are in October, 2024, a Plan for Q4 2024 would not be available. Plans beginning in Q1, 2023 (and for the next 3 quarters) are available.
We work ahead of the current quarter because we need adequate time to conduct our consutation meeting, make our assessment, and create your strategic plan, so you’re ready to go when the new quarter rolls around.
Can you help me create my content?
Paradox Communications specializes in creating the plan itself; we do not create the content.
For assistance with content creation, we recommend you check out the individuals and businesses on our Introductions page.
Why do you ONLY focus on strategic planning?
We find that specializing best serves our customers, because it allows us to focus our energies and expertise on one of the most foundational elements needed for your success—your strategic plan.
The internet is full of talented people who can help you with other aspects of your online marketing.
For assistance with content creation, we encourage you to check out the individuals and businesses on our Introductions page.