ABOUT US
Our mission is to help you succeed online.
The very first thing we want you to know about Paradox Communications is that this work isn’t about us. It’s about you—and about helping your business grow in a way that feels clear, sustainable, and aligned with how you actually work.
Many business owners and marketing team leads know their marketing matters, but struggle to make consistent progress because decisions feel scattered or reactive. know their marketing matters, but struggle to make consistent progress because decisions feel scattered or reactive. When there isn’t a clear plan in place, even good efforts can end up feeling disjointed or hard to maintain.
That’s where we come in.
We help bring structure to your marketing by starting with clarity—about your goals, your audience, and what’s worth your time and energy. From there, we build systems and content that support that direction, instead of adding more noise to your day.
Our Simple & Strategic Online Marketing Plan often serves as the foundation for this work, but it’s not the only way we help. Some business owners begin with planning, others with content, systems, or refinements to what they already have. What matters most is choosing an approach that supports your business where it is right now.
We believe businesses that are established and rooted have already proven their value. The challenge isn’t the work you do—it’s making that value clear and consistent in a way that’s sustainable over time. Thoughtful marketing should make that value easier to communicate, easier to sustain, and easier to build on.
If this approach feels like a fit, the next step is simply a conversation.
Why Connection Matters
Good work grows out of trust, clear communication, and taking the time to understand what actually matters to you.
Marketing decisions don’t happen in isolation. They’re shaped by context—your goals, your capacity, and how your business really operates day to day.
That’s why clarity and communication matter. When expectations are clear and goals are understood, the work moves forward with purpose and direction.
Paradox Communications is led by communications strategist and founder, Christy Kohnle, who believes good marketing should be clear, honest, and sustainable—not overwhelming. Her work is grounded in listening first, building intentionally, and helping business owners succeed online without constantly second-guessing every marketing decision.
What Our Clients Say
Joy Hunter
Director of Communications, Anglican Diocese of South Carolina
Christy Kohnle has transformed the way we do communications…she came up with a process that simplifies and organizes everything. Every team could use a Christy audit and her organizational transformation plan.
Gary Comer
Author of ReMission and Soul Whisperer, President of Soul Whisperer Ministries, and Professor of Mission, Talbot Seminary
Christy Kohnle is at the very top of my list. Able to collaborate and complement your vision, she brings so much to the table—having both experience and the sheer talent to pull it off.
Shay Gregorie, Jr.
Co-Founder, Wolfbane Books
When I first started working with Christy I was blown away by her high level of organization and competence in all forms of communication, and how she gracefully keeps everyone on track. She cares deeply about her work, and her passion for it is energizing. Everyone needs a Christy Kohnle.